Start-up Business Launch Pad

The start-up business launch pad program is designed to establish a strong foundation to ensure both short and long term success of emerging businesses. This program empowers new businesses with valuable tools such as target audience research, business identity and powerful online business tools. And best of all, every stage of this program gets a senior level attention with a dedicated project manager to keep you up to date with the progress.

Stage 1: Target Audience Research

Identify your target audience and understand their behavior

Consultation
Target audience research
Competitor research
Resource CD ROM 1: "Marketing resouces"

Stage 2: Design Your Identity

Design the identity and give the brand a face

Consultation
Identity design
Project management
Resource CD ROM 1: "What is a brand?"

Business stationary design
Marketing collateral

Stage 3: Design Your Website

Design and construct a search engine friendly online business tool

Consultation
Search engine friendly website with content management tool as standard feature
Homepage, up to 3x sub pages, 1x contact us page with enquiry form
3 months web hosting
6 months technical support
12 months domain name registration
Project management
Resource CD ROM 2: "Website basics"

e-commerce sysetm
Email marketing integration
Copywriting/editing

Stage 4: Design your communication strategy

Reach new customers, retain existing customers through a targeted communication strategy

Consultation
Communication strategy and planning
Project management
Resource CD ROM 3: "Announcement vs. Communication"

Design studio services
Search Engine Optimisation
Search Engine Marketing

Stage 5: Manage and improve

Monitor, assess, improve and manage growth

Fortnightly design management
On-going support
Resource CD ROM 4: "Management resources"